Monday, 16 June 2008
Electronic'S - R - US
This is a horror show of a sign.
It always irks me how "toysRus" turned a repugnantly illiterate phrase into a brand name, so I obviously hate to see it copied. When combined with apostrophe abuse, this causes my eyelid to twitch à la the captain from Police Academy.
I post this in the knowledge that fellow GrammarBlogger Tom (should we begin to employ GrammarBlog as a surname when referring to a member of our fraternity?) will be horrified at yet another unwise application of the Bank Gothic typeface.
Labels: apostrophe, apostrophe abuse, bank gothic, marketing copy, punctuation, signage, Typography
posted by Gez at 9:58 pm
7 Comments
Thursday, 26 July 2007
Bank Gothic Burger
Now then, this is a bit of an experiment - it's not strictly grammar related but as Tom is well into typefaces I thought tickle his fancy and post this.
Bank Gothic has to be the most over-used typeface in the world. Ever.
You may have seen it recently adorning the credits and subtitles in the new Transformers film (which is amazing by the way), a setting where it is particularly suited as it implies a kind of nostalgic vision of the future. Like watching old episodes of Tomorrow's World in which a BBC presenter is claiming we will all live on the moon in 1995.
In fact, I can think of no other reason for using Bank Gothic unless you are Steven Spielberg or Michael Bay and you are making a film about a race of extraterrestrial robots based on a popular cartoon from the 1980s.
You certainly shouldn't use it as the sign for your hamburger restaurant.
Labels: bank gothic, photos, transformers, Typography
posted by Gez at 6:22 pm
7 Comments
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