Thursday, 26 July 2007
Bank Gothic Burger
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Bank Gothic has to be the most over-used typeface in the world. Ever.
You may have seen it recently adorning the credits and subtitles in the new Transformers film (which is amazing by the way), a setting where it is particularly suited as it implies a kind of nostalgic vision of the future. Like watching old episodes of Tomorrow's World in which a BBC presenter is claiming we will all live on the moon in 1995.
In fact, I can think of no other reason for using Bank Gothic unless you are Steven Spielberg or Michael Bay and you are making a film about a race of extraterrestrial robots based on a popular cartoon from the 1980s.
You certainly shouldn't use it as the sign for your hamburger restaurant.
Now then, this is a bit of an experiment - it's not strictly grammar related but as Tom is well into typefaces I thought tickle his fancy and post this.
Bank Gothic has to be the most over-used typeface in the world. Ever.
You may have seen it recently adorning the credits and subtitles in the new Transformers film (which is amazing by the way), a setting where it is particularly suited as it implies a kind of nostalgic vision of the future. Like watching old episodes of Tomorrow's World in which a BBC presenter is claiming we will all live on the moon in 1995.
In fact, I can think of no other reason for using Bank Gothic unless you are Steven Spielberg or Michael Bay and you are making a film about a race of extraterrestrial robots based on a popular cartoon from the 1980s.
You certainly shouldn't use it as the sign for your hamburger restaurant.
Labels: bank gothic, photos, transformers, Typography
posted by Gez at 6:22 PM
3 Comments:
Good stuff.
There's nothing particularly bad about Bank Gothic. It was designed in the 30s by a major type foundry - I suspect as a bit of an experiment (due to its fairly limited character set and variety of weights) - and from a typographical purist's point of view it's well-crafted and certainly very original.
The problem, as you point out, is its chronic, misguided and ignorant overuse.
Geek
I've always associated this font with prohibition-era America. Perhaps that's the feel that Hamburger Union is going for?
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