Thursday, 26 July 2007

Bank Gothic Burger

img src="" border="0" title="We've moved to" alt="We've moved to" />

P6300390, originally uploaded by Gez.

Now then, this is a bit of an experiment - it's not strictly grammar related but as Tom is well into typefaces I thought tickle his fancy and post this.

Bank Gothic has to be the most over-used typeface in the world. Ever.

You may have seen it recently adorning the credits and subtitles in the new Transformers film (which is amazing by the way), a setting where it is particularly suited as it implies a kind of nostalgic vision of the future. Like watching old episodes of Tomorrow's World in which a BBC presenter is claiming we will all live on the moon in 1995.

In fact, I can think of no other reason for using Bank Gothic unless you are Steven Spielberg or Michael Bay and you are making a film about a race of extraterrestrial robots based on a popular cartoon from the 1980s.

You certainly shouldn't use it as the sign for your hamburger restaurant.

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Blogger Tom said...

Good stuff.

There's nothing particularly bad about Bank Gothic. It was designed in the 30s by a major type foundry - I suspect as a bit of an experiment (due to its fairly limited character set and variety of weights) - and from a typographical purist's point of view it's well-crafted and certainly very original.

The problem, as you point out, is its chronic, misguided and ignorant overuse.

26 July 2007 at 19:04  
Blogger Gez said...


26 July 2007 at 19:07  
Blogger JD said...

I've always associated this font with prohibition-era America. Perhaps that's the feel that Hamburger Union is going for?

28 June 2008 at 16:19  
Blogger Paul said...

I have been reading and looking for Bank Gothic Burger and is amazing and disturbing how many blogs related to generic viagra are in the web. But anyways, thanks for sharing your inputs, they are really interesting.
Have a nice day

4 June 2010 at 16:56  
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