Friday, 6 July 2007
Warning: bad grammar may cause increased levels of honesty
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This doesn't just happen, the process guides the potential customer through a series of consecutive impulses from first contact through to sale. If you screw up when trying to engender any of these impulses through inaccuracy or stupidity, it's hard to get back on track.
The most important step (along with the close) is the first contact. Which brings me to my point, I found a very good example of why one should check website copy very carefully.
Can't fault them for trying.
Words are important. Words are powerful. Choose the wrong words and although you are trying to convey one particular meaning, you may inadvertently convey another.
This is especially true and damaging when considering a sales pitch. With a sales pitch you are trying to persuade people to part with money in exchange for something you are offering.
This doesn't just happen, the process guides the potential customer through a series of consecutive impulses from first contact through to sale. If you screw up when trying to engender any of these impulses through inaccuracy or stupidity, it's hard to get back on track.
The most important step (along with the close) is the first contact. Which brings me to my point, I found a very good example of why one should check website copy very carefully.
Website solutions should always be custom made for a client. Here at ICBusiness we listen to your requirements BEFORE trying to sell you something you do not need.How very honest. They'll listen to you - and then try to sell you something you don't need.
Can't fault them for trying.
Labels: funny, marketing copy, The List
posted by Gez at 11:50 am
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- An Apology?
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3 Comments:
Is this misdemeanour enough for ICBusiness to be added to The List?
Definitely
There's actually a part of me that doesn't want them added to the list, largely because the nature of their error amused me.
Oh what the heck. If you're dumb enough to write that then you're our enemy. Add them to the list.
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