Saturday, 11 August 2007
A Positive Connection?
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I hate it when instructions aren't clear. If a product manufacturer or a service provider has a limited number of words with which to instruct a customer, those words should be chosen carefully. Unlike this example from a London underground ticket machine.
...until you feel a positive connection.What the hell is that supposed to mean? Is it referring to an emotional or spiritual connection? How much does Ken Livingstone expect me to feel for his overcrowded, sweaty, inefficient transport system?
Labels: instructions, marketing copy, vague
posted by Gez at 11:57 am
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1 Comments:
And what happens if you feel a negative connection -- do you move on until you find another ticket machine with which you feel more simpatico? Do you go into couple's therapy with the ticket machine? Do you tell the ticket machine, "It's not you, it's me"?
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