Monday 26 May 2008
Mail box's
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Thanks to Clive Murray for this gem.
Apparently this shop can be found on George Lane in South Woodford, London.
Clive adds, "I cannot tell you the name of the shop as I was too busy vomiting, and only managed to pause just long enough to take this picture."
We understand.
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- 1000 Tiny Things I Hate
- AA Gill's Times Column
- Apostrophe Abuse
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- The “Blog” of “Unnecessary” Quotation Marks
- Mighty Red Pen
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- Literally a web log
- Elisabeth Writes
- Never in all my life
- The Engine Room
- I Love Typography
- spEak You’re bRanes
- Passive Aggressive Notes
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4 Comments:
Surely that's valid. They're just abbreviating the word.
"G'day bro, my b'day present t'day came in multiple box's."
That point did cross my mind and I admire your optimistic view. If I were a better and more forgiving man I
might give them the benefit of the doubt.
I'm not.
We all know it's a mistake and although Jacques Derrida's theories on retrospective application of meaning are valid for most artforms, they don't really apply when discussing an apostrophe on a shop front.
I'm so confused by this kind of thing, because you would think there would be several people involved in the sign creation process.
Nobody along the way—person who commissioned the sign, person who took the order, person who arranged for it to be printed, person who printed it—EVER NOTICED?
Sick!
That is something I wonder most days. Seriously.
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