GrammarBlog

Wednesday, 9 January 2008

P-p-p pick up a punctuation guide

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Izzy was less than impressed when she noticed an error on the wrapper of her P-p-p-penguin.

"What do Penguin's have for lunch?"

I was about to eat this scrummy-looking Penguin bar when I noticed that there was a mistake. The answer, by the way, is 'Iceburg-ers'. Needless to say, this Penguin bar is about to be sent back to the company with a complaint.

In addition to the apostrophe abuse, the capital 'P' suggests that Penguin bars are coming to life and eating things.
Izzy did not specify whether the nature of her complaint would be regarding punctuation or pun quality. I hope she gives them hell on both counts.

Labels: apostrophe abuse, marketing copy, McVities, Packaging, Penguin, punctuation

posted by Gez at 11:25 am 0 Comments

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