GrammarBlog

Thursday, 6 December 2007

Ski's, boots and goggles

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Ade is the name of the loyal grammar soldier who submitted this picture of a renegade apostrophe.


Ade writes:
I spotted thi's s'hocker the other day while I wa's on the tube:
skis_ad

Take a closer look at that second line of copy. Why is there no capital letter at the start of the sentence? They must have filled their capital quota with "Travel  Insurance".

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2 Comments:
Anonymous Andrew said...

...and what in God's name are "wintersports"..?

6 December 2007 at 08:24  
Blogger JD said...

Buy 17 days' wintersports, surely (missing apostrophe).

Although I can sort of understand the impulse to put an apostrophe in 'skis'; I always want to read it so it rhymes with 'his'.

11 December 2007 at 09:24  

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