Thursday, 6 December 2007
Ski's, boots and goggles
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Ade writes:
Ade is the name of the loyal grammar soldier who submitted this picture of a renegade apostrophe.
Ade writes:
I spotted thi's s'hocker the other day while I wa's on the tube:
Take a closer look at that second line of copy. Why is there no capital letter at the start of the sentence? They must have filled their capital quota with "Travel Insurance".
Labels: apostrophe abuse, marketing copy, photos
posted by Gez at 12:24 am
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2 Comments:
...and what in God's name are "wintersports"..?
Buy 17 days' wintersports, surely (missing apostrophe).
Although I can sort of understand the impulse to put an apostrophe in 'skis'; I always want to read it so it rhymes with 'his'.
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