Thursday 6 December 2007
Grammar Abuse in Signage - Parts 12 and 13
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You can exchange your vouchers for Hilton vouchers, to a princely ratio of 1:4 (£50 of Tesco vouchers becoming £200 of Hilton vouchers). The genius of my wife led her to suggest a break in Edinburgh at the Caledonian Hilton hotel; a 5-star hotel, no less. Good work.
Imagine, if you will, discovering that the 5-star rating doesn't cover basic language skills:
If you shop at Tesco you earn Clubcard vouchers. Vouchers equate to prizes in Tescoland. Yes they do.
You can exchange your vouchers for Hilton vouchers, to a princely ratio of 1:4 (£50 of Tesco vouchers becoming £200 of Hilton vouchers). The genius of my wife led her to suggest a break in Edinburgh at the Caledonian Hilton hotel; a 5-star hotel, no less. Good work.
Imagine, if you will, discovering that the 5-star rating doesn't cover basic language skills:
Two notices; multiple errors: inexcusable.
Labels: photos, randomised caps, signage, tesco
posted by Paul at 12:56 pm
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3 Comments:
I think that Some People are just Prone To hitting the Shift Key While typing, They probably Don't even Realise they are Doing It.
You're Right though; There is No excuse.
Sometimes I think Emily Dickinson has a lot to answer for.
I have worked in advertising for many years and have come to learn that oftentimes clients insist on using this type of random capitalization, usually without any kind of justification. It is quite likely that this was read by a proofreader but that the client did not want to have the changes made.
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