GrammarBlog

Thursday, 6 December 2007

Grammar Abuse in Signage - Parts 12 and 13

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If you shop at Tesco you earn Clubcard vouchers. Vouchers equate to prizes in Tescoland. Yes they do.


You can exchange your vouchers for Hilton vouchers, to a princely ratio of 1:4 (£50 of Tesco vouchers becoming £200 of Hilton vouchers). The genius of my wife led her to suggest a break in Edinburgh at the Caledonian Hilton hotel; a 5-star hotel, no less. Good work.

Imagine, if you will, discovering that the 5-star rating doesn't cover basic language skills:

Abuse Part 12



Two notices; multiple errors: inexcusable.

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3 Comments:
Blogger Gez said...

I think that Some People are just Prone To hitting the Shift Key While typing, They probably Don't even Realise they are Doing It.

You're Right though; There is No excuse.

6 December 2007 at 14:48  
Blogger Gloom Raider said...

Sometimes I think Emily Dickinson has a lot to answer for.

6 December 2007 at 18:22  
Anonymous Anonymous said...

I have worked in advertising for many years and have come to learn that oftentimes clients insist on using this type of random capitalization, usually without any kind of justification. It is quite likely that this was read by a proofreader but that the client did not want to have the changes made.

6 December 2007 at 18:22  

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